About
I am a visual artist who believes every brand has a story worth telling well.
After eleven years of independent practice, I still begin every project the same way — by sitting with the founder and asking what they are actually trying to say, to whom, and why it matters. The design follows from that conversation.
I trained at Sir J.J. Institute of Applied Arts in Mumbai — one of India's oldest and most rigorous art schools — and later pursued Publication Design at UC Berkeley Extension in San Francisco. That combination shaped how I work: a deep respect for craft and material tradition alongside a facility with editorial systems and typographic precision.
My practice spans brand identity, publication design, and illustration. I am particularly drawn to artisan businesses, heritage brands, and boutique hospitality — places where the founder's sensibility is genuinely worth expressing, not just marketing to obscure.
Avartan — आवर्तन — means cycle, revolution, return. Design is iterative. Brands evolve. Good work comes back to you.
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2014 — Now
Independent Studio
Brand identity, publication design, and illustration for clients across India. Selected clients include Ekanga Fine Jewellery, Upcykal, Adda Juice Lounge, Awakened Parenting, and Madhoor Group.
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2014
UC Berkeley Extension — San Francisco
Publication Design. Worked on book jacket and editorial design projects including the Arizona travel guide series.
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2013 — 2014
Studio Anugraha, Mumbai
Design and publishing firm. Collaborated on identity and editorial projects including the Madhoor Group calendar series.
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2013 — 2014
The Enchanted Shop — Co-Founder
Design-led lifestyle products firm. Designed, produced, and marketed folk art umbrella range drawing from Indian textile tradition.
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2009 — 2012
WAYE at The Art of Living, Bengaluru
Graphic artist for the design wing of The Art of Living International Organisation.
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2004 — 2008
Sir J.J. Institute of Applied Arts, Mumbai
Bachelor of Fine Arts — Applied Arts. One of India's oldest and most respected design programmes.
Research & Listen
Every project begins with understanding the present state — what exists, what is missing, who the audience is, and what the client is genuinely trying to communicate.
Structure & Strategy
Setting up the content and scope. What does this project actually need? What is the single most important thing it must say?
Concept
The idea that will carry everything. Not decoration — a way of seeing the client's work that, once seen, cannot be unseen.
Create, Evaluate, Refine
Sketches, explorations, and iteration. The reasoning behind every decision is communicated throughout — so the final work is understood, not just approved.