Identities for artisan brands, heritage businesses, and boutique hospitality — where Indian craft sensibility meets international design rigour.
"Design is not what it looks like — it is what it means to the people who carry it."
Ruchi Shaha is a visual artist and independent designer with eleven years of practice. Trained at Sir J.J. Institute of Applied Arts, Mumbai and UC Berkeley Extension, she brings together Indian craft tradition and international publication design. Based in Maharashtra, working across India and internationally.
Complete visual identities for artisan, heritage, and lifestyle brands. Logo, typography, colour, and everything the brand needs to speak without words.
Books, brochures, catalogues, and calendars. Designed to be kept, not discarded — with the pacing and typographic rigour of a publication that earns its shelf space.
Original illustration for children's books, brand storytelling, and editorial projects. A visual language that is warm, handcrafted, and unmistakably made — not generated.